Work That Works

Every project starts with a spark, a Founder’s vision, a business in motion, or a brand in need of clarity. What comes next is custom strategy, aligned execution, and content that actually moves the needle.

This page blends short case studies, honest testimonials, and the kind of work that feels like your brand…because it is.

A modern home office with a black desk, a wooden chair, a laptop, a white vase with flowers, a notebook, and a small bowl. Large sheer and blackout curtains cover a window, allowing natural light to fill the room. A potted plant is on the left side

Real results. Real people. Real proof that good content strategy isn’t just cute — it converts.

View through an arched doorway into a cozy living room with a blue armchair, a brass floor lamp, white bookshelf, and wooden floors illuminated by sunlight at the Edmonton office, social media agency, Golden Line Social

The Goal
Build a recognizable, scroll-stopping local brand that blends transparency, expertise, and personality with a focus on showcasing team culture and attracting new leads.

The Approach
We designed a monthly content structure focused on:

  • Agent credibility and individual performance highlights

  • Neighbourhood storytelling to build local trust

  • Relatable humour, agent skits, team content and behind-the-scenes moments

  • Branded video series with keyword-rich copy and performance-optimized formats

    This structure balanced listings, lead generation, and recruitment — while staying true to the brand’s voice and culture.

The Results

  • Content consistently reaches 70%+ new watchers helping the brand break into new audiences

  • Videos sparked real conversations with team reporting stronger rapport and better leads

  • Engagement rates climbed to 30%+ on top-performing videos

  • Created a repeatable shoot structure that the whole team now loves

Bold Moves, Local Roots

Real Estate • Solo Broker with a Team

Edmonton, Client since 2023

Less Chaos, More Clarity

Creative Studio • Small Team Brand

Edmonton, Client since 2025

A man with a beard wearing a maroon beanie and a white t-shirt is on a video shoot set, looking at a camera's monitor showing him speaking. A crew member in a black shirt with small white dots is next to him, holding a smartphone. Studio equipment including a large softbox and a piano are visible in the background.

The Goal
Build a beautiful, functional social presence for a film production studio whose work spoke volumes—but whose content rhythm felt inconsistent, exhausting, and out of sync with their brand.

The Approach
We developed a minimal, story-first content system that supported both their creative identity and business goals:

  • Refined brand pillars and content purpose to guide strategy

  • Built a consistent posting rhythm focused on awareness, reach and lead generation

  • Designed a curated, aesthetic grid to reflect the studio’s visual ethos

The Results

  • Grew 300+ highly aligned followers in 60 days

  • Doubled posting frequency with a more sustainable, strategic system

  • Posts consistently reached 5–10% engagement—well above industry average

  • Client feedback: “Posting feels easy now and aligned with what we care about.”

The Power of Presence

Real Estate • Personal Brand

Edmonton, Client since 2025

The Goal
Grow a solo real estate agent’s personal brand into a memorable, modern presence that blends industry knowledge with authenticity—and doesn’t feel like every other agent online.

The Approach
We leaned into the client’s natural charisma, designing a content series based on:

  • Intentional Design insights (delivered without jargon)

  • Humorous, self-aware commentary

  • Cohesive brand visuals that felt premium yet approachable

We worked on both Instagram and TikTok, using trending hooks and local spin to drive reach while keeping the content deeply personal.

The Results

  • Doubled Instagram followers organically in 4 months

  • First viral TikTok reached 10K+ views within 3 weeks

  • Established a system of weekly content with minimal lift from the client

  • Increased DM inquiries from both potential buyers and sellers

  • A personal brand that feels like a real person—not a pitch

A person standing on a covered patio in front of a peach-colored house with multiple windows and brown shutters. The person is holding a drink, wearing shorts, a shirt, and slide sandals. There are outdoor chairs and a table on the patio, and a small tree is planted in the grass in front of the patio.

Want to see what this could look like for your brand?

We’re ready when you are.

Book your free discovery call.

A woman sitting in an office chair, wearing a beige jacket, white t-shirt, black shorts, and black knee-high boots, looking at a tablet. Joanna working on client content strategy at Golden Line Social.